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The subscription to a magazine is currently priced at $5 per year, with the subscription price set to increase by 1% per year into perpetuity.

The subscription to a magazine is currently priced at $5 per year, with the subscription price set to increase by 1% per year into perpetuity. The publisher is also currently offering a perpetual subscription to this magazine for a fixed price of $90. The Cost of Capital is 6%. Which of these offers is cheaper to the subscriber, i.e. is best for the subscriber, based only on the information provided herein?

a.

The perpetual subscription

b.

The annual subscription

c.

They both have equal value

d.

They both have no value

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