The surge of internet usage and digital technology has led tothe rise of various social media platforms. Marketers are nowriding the social media wave to engage consumers.

Instructions: 1. Select a brand (i.e. Nike, Walmart, CocaCola, etc.) that you frequently use. 2. Compare their social mediaplatforms (Facebook, Twitter, Instagram, YouTube, etc.) to theirother digital and traditional marketing channels (TV, website,eMail). Please address the following: • List the number of currentfollowers they have on 3 of the major social media platforms theyare utilizing• How do they leverage the use of influencers topromote their brand? • In your opinion, and assuming a $1 milad spend, what percentage should be spent on: Social mediaand Other digital & traditional