The table below includes sales, price and margin data from the bottled water category at a particular store. This is internal company data, thus you have both price and cost information. Given the information, all of the following are true EXCEPT... Brand Unit Price % Margin Unit Sales Volume Aquana $3.50 30% 2,000,000 Evian $4.50 20% 500,000 Ozarka $3.50 54% 2,500,000 Store Brand $2.50 40% 3,500,000 Dasani $3.00 15% 1,500,000 0 From a revenue standpoint, Ozarka and the Store Brand both have the same store-based market share in the bottled water category 0 Although the store sells three times more Dasani than Evian by unit volume, the store generates only twice as much revenue from Dasani compared to Evian O 60% of unit sales volume for the category comes from the Store Brand and Ozarka O From a marginal revenue standpoint, Dasani is a more protable brand for the store to sell compared to the Evian brand