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The table below represents a particular consumer's evaluative criteria, criteria importance, acceptable level of performance, and judgments of performance with respect to several brands of

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The table below represents a particular consumer's evaluative criteria, criteria importance, acceptable level of performance, and judgments of performance with respect to several brands of laptops Alternative Brands Evaluative Criteria Renault Ford Toyota Nissan GMC Minimum Criteria Acceptable Performance Honda Importance 30 5 4 20 2 5 4 15 3 4 3 5 Reliability Performance 5 3 5 5 5 3 Features 4 4 3 AO 15 4 5 3 5 5 3 3 Serviceability Price Durability 10 5 3 + 4 4 3 4 4 10 6 5 3 5 5 5 4 4 Discuss the brand choice this consumer would make when using The Conjunctive decision rule (2 marks), Elimination by Aspedis Rule (2 marks Compensatory decision rule. (6 marks

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