The table below shows the segmentation analysis for competing brands in the Vitamins category. You work for the Swisse brand. Does your brand appeal to a unique customer profile? What is the expected pattern in this type of data? Support your answer with some analysis and interpretation of the data and relevant course concepts.

Table: Demographics - Gender Lev. - Leviahun Table 2: Demographics - Age Table: Demographics - Gender Lev. - Leviahun Table 2: Demographics - Age