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The table below shows what market research reveals as the top three attributes millennial consumers look for in a subcompact car. In addition, the table
The table below shows what market research reveals as the top three attributes millennial consumers look for in a subcompact car. In addition, the table shows a target consumer's rating (beliefs) for three subcompact cars. Building on the information from the table above, which of the following brand actions is consistent with competitive depositioning strategy? Ford will create advertising campaigns that emphasize reliability over being fun to drive. Ford engages in an intensive IMC campaign to convince consumers that Fiesta's cargo space is as big as Honda Fit's. Ford will create advertising campaigns that question Hyundai Accent's being fun to drive. Ford reintroduces its Fiesta with cargo space as big or exceeding Honda Fit's
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