The Target Market or STP Analysis (Segmentation, Targeting, Positioning)

This is for the company NZXT - instructions below, would ideally like to use as an example to cross-reference against my own work because our teacher gave NO reference.

Here you look at the market in which the company functions, i.e. how do you think they segment the market and position themselves relative to others in their industry. Do they look at demographics, psychographics, etc. How you feel the company views their market, will play a large part in determining what your team's recommendations will be.