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The Tastes Great / Less Filling Food Company has decided that, based on the financial projections, they won't require making any adjustments in their contribution

The Tastes Great/Less Filling Food Company has decided that, based on the financial projections, they won't require making any adjustments in their contribution margins. Identify the part of the marketing mix most closely associated with this activity.
Question 3 options:
Price.
Promotion.
Product.
Place.

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