Question
The television station receives a request for avails from an advertiser called 1-800 FLOWERS. They are planning a television campaign to run for Christmas 2023.
The television station receives a request for avails from an advertiser called 1-800 FLOWERS. They are planning a television campaign to run for Christmas 2023. One of the programs being considered is NBCs hit show "La Brea" airing Tuesdays 9-10pm. Based on the numbers below, what is the most accurate rating projection or forecast? You do not have to use all the numbers shown. Round your answer to one decimal point.
PUT for NOV 2023 = 59 PUT for FEB 2024 = 55 SHARE for NOV 2023 = 12 SHARE for FEB 2024 = 10
Which answer is correct?
A. 6.2
B. 5.9
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Essentials of Business Analytics
Authors: Jeffrey D. Camm, James J. Cochran, Michael J. Fry, Jeffrey W. Ohlmann, David R. Anderson
2nd edition
1305627733, 978-1305861817, 1305861817, 978-0357688960, 978-1305627734
