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The third assignment is todistinguishIMPORTANT & OBTAINABLE CUSTOMER DATA For the sector you choose for last time's assignment; please specify the 5 most important data
The third assignment is todistinguishIMPORTANT & OBTAINABLE CUSTOMER DATA For the sector you choose for last time's assignment; please specify the 5 most important data and why it is needed apartfrom Name and surname Age (or Date of Birth) Gender Job Education Address / place of residence GSM number / e-mail address Income You will briefly(not exceeding 5 lines for each data)explain what are the 5 most important data, why they are important (how can they be used) Example and meaning of obtainable vs unobtainable:if people who buy gas does not disclose his income or salary information and if you write "income is important", the homework will be considered Not Understood (1-3/8). For further detail please check the URL's at the end. What is required in the assignmentis notoperational data, but the datato be used for the purposes acquisition of customer, increase retention, profitability, loyalty and lifetime value of customers better understand the various customer needs, provide correct offers to that customer, cross sell and top sell (cross sell + up sell)
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