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The Toyota Mirai is a prime example of advanced technology. However, there are no refueling stations available or planned in the Midwest, so to someone

The Toyota Mirai is a prime example of advanced technology. However, there are no refueling stations available or planned in the Midwest, so to someone in Michigan, the Mirai would be a poor purchase. This is an example of

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  • quality being defined by the buyer.
  • poorly designed technology.
  • the market not wanting advances in technology.
  • a product designed for all markets.
  • a product being of low-quality.

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