Question
The trouble with market research is that people don't think how they feel, they don't say what they think and they don't do what they
"The trouble with market research is that people don't think how they feel, they don't say what they think and they don't do what they say" - David Ogilvy. Discuss to what extent you agree or disagree with this statement using examples to help justify your answer.
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Introduction to Hospitality
Authors: John R. Walker
6th edition
013281465X, 978-0132814652
