Question
The type of decision making a consumer uses for a product does not necessarily remain constant. Why? What kinds of internal and external factors contribute
The type of decision making a consumer uses for a product does not necessarily remain constant. Why? What kinds of internal and external factors contribute to these differences? Support your answer with an example from your own experience.
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Advertising Promotion And Other Aspects Of Integrated Marketing Communications
Authors: Terence Shimp, Craig Andrews
9th Edition
978-1111580216, 1111580219
