The U 'n' Me scrapbook sticker company has the chance to bid to be the main sticker supplier for a national scrapbook store chain. In its proposal, U'n' Me decided that in order to beat out its competition, it would compete by lowering its price significantly expecting to make up the difference in sales volume. Which classic competitive pricing situation could U 'n' Me find itself in by following this pricing strategy? The price strategy can cause a company to lose discipline and include too much of the marketing mix. A low price can jeopardize a company's ability to deliver its services or products without cutting into its profits. The price strategy is a sustainable competitive advantage and competitors have difficulty copying price. Previous Next Submit