The ultimate goal of a firm is to outperform rivals and achieve a competitive advantage. This is done by creating a difference between the firm and its rivals, and preserving that difference. Simply put, how does a firm do this? To help you frame your answer this question, your response must discuss the following concepts, issues, and frameworks:

Business-level strategy

Corporate-level strategy

I am looking for an integrated and comprehensive discussion. Your narrative should be a mini-crash course on doing strategy well. I need to make sure your group understands how all of these topics connect. Do not list the aforementioned concepts in bulleted format and give me a definition of each.

Thanks!