Question
The underlying assumption of to strive for continuously excellent service quality is that success comes from 1. repeat purchase 2. positive disconfirmation 3. a good
The underlying assumption of to strive for continuously excellent service quality is that success comes from
1. repeat purchase
2. positive disconfirmation
3. a good service culture
4. continuous investments
5. negative disconfirmation
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Foundations of Marketing
Authors: William M. Pride, O. C. Ferrell
3rd Edition
618973370, 547154569, 9780618973378, 978-0547154565
