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The VIA (Venture Idea Assessment) approach is concerned with: The second stage of the McMullen-Shepherd model (first-person opportunity). The first stage of the McMullen-Shepherd
The VIA (Venture Idea Assessment) approach is concerned with: The second stage of the McMullen-Shepherd model (first-person opportunity). The first stage of the McMullen-Shepherd model (third-person opportunity). The fourth stage of the A3R3 funnel (Retention). The third stage of the A3R3 funnel (Activation).
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Contemporary Project Management
Authors: Timothy Kloppenborg
3rd edition
1285433351, 978-1285433356
