Question
The vice president of marketing and the director of human resources have developed a proposal whereby the company would compensate the sales force on a
The vice president of marketing and the director of human resources have developed a proposal whereby the company would compensate the sales force on a strictly commission basis. Given the increased incentive, they expect net sales to increase by 15%. As a result, they estimate that gross profit will increase by $58,642 and expenses by $84,970.
Compute the expected new net income. Then, compute the revised profit margin and gross profit rate. (Ignore income tax effects.)
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Previous Year Expenses Gross Profit Net Income 492900 63600 429300 New Sales 1590000 ...Get Instant Access to Expert-Tailored Solutions
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
12th edition
132390027, 978-0132390026
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