The video provides a lot of information about these products and why they cost more than regular pints of ice cream $$ but also why it might be a challenge to get consumers to pay premium prices.

Think about what might motivate someone to buy an ultra$-$premium $$8-12$ pint of ice cream. Using concepts from this video, relevant motivation concepts $($from this module's readings, videos, etc.$)$ to support and communicate your ideas and point of view, answer the following questions:

$1.$ If you were a marketer for an ultra$-$premium ice cream, who would you choose as your target market and why?

I would choose the consumer that is more health conscious and wants better ingredients.

$2.$ How might you motivate consumers and why? In other words, discuss what $$motive$$ you would focus on as a way of getting consumers to spend this amount on a pint of ice$-$cream.

$3.$ Develop and discuss a tagline, or slogan, you would use to communicate this $$motivation$$ to your target market.