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The Westchester Chamber of Commerce periodically sponsors public service seminars and programs. Currently, promotional plans are under way for this year's program. Advertising alternatives include

The Westchester Chamber of Commerce periodically sponsors public service seminars and programs. Currently,
promotional plans are under way for this year's program. Advertising alternatives include television, radio, and online.
Audience estimates, costs, and maximum media usage limitations are as shown.
To ensure a balanced use of advertising media, radio advertisements must not exceed 50% of the total number of
advertisements authorized. In addition, television should account for at least 10% of the total number of advertisements
authorized.
(a) If the promotional budget is limited to $25,100, how many commercial messages should be run on each medium to
maximize total audience contact?
Television
Radio
Online
What is the allocation of the budget among the three media, and what is the total audience reached?
Television Budget
Radio Budget
Online Budget
Total Audience
(b) By how much would audience contact increase if an extra $100 were allocated to the promotional budget? (Round
your answer to the nearest whole number.)
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