3. If you were thinking of entering the ice cream business, would you try to make ice...

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3. If you were thinking of entering the ice cream business, would you try to make ice cream that is just like one of the existing (successful) brands? Explain your decision using the ideas of this chapter.

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Business Economics

ISBN: 388402

2nd Edition

Authors: Mark P. Taylor, Andrew Ashwin, N. Gregory Mankiw

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