3. If you were thinking of entering the ice cream business, would you try to make ice...
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3. If you were thinking of entering the ice cream business, would you try to make ice cream that is just like one of the existing (successful) brands? Explain your decision using the ideas of this chapter.
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Related Book For
Business Economics
ISBN: 388402
2nd Edition
Authors: Mark P. Taylor, Andrew Ashwin, N. Gregory Mankiw
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