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The Westchester Chamber of Commerce periodically sponsors public service seminarsand programs. Currently, promotional plans are under way for this year's program.Advertising alternatives include television, radio,

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The Westchester Chamber of Commerce periodically sponsors public service seminarsand programs. Currently, promotional plans are under way for this year's program.Advertising alternatives include television, radio, and online. Audience estimates,costs, and maximum media usage limitations are as shown:

image text in transcribed
Constraint Television Radio Online Audience per advertisement 100,000 18,000 40,000 Cost per advertisement $2,000 $300 $600 Maximum media usage 10 20 10

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