The Written Plan: The body of the written business plan (Part A) should be no more than 6 pages. Plans must include a description of the business, the market, and the product or service to be offered with an emphasis on the added value and the competitive advantage that you will be offering. You need to show us in your TMA why your idea is going to succeed while other businesses are failing. (a detailed guideline is provided at the end of your TMA). 1. Cover Page (5 marks) 2. Table of contents (5 marks) 3. Description of your team (20 marks) 4. Description of the industry (20 marks) 5. Description of the proposed product/Service (50 marks) IV. The Industry (External analysis) Present the current status and prospects for the industry in which the proposed business will operate. Be sure to consider industry structure. Discuss briefly market size, growth trends, and competitors. Describe any new products or developments, new markets and customers, new requirements, new entrants and exits, and any other national or economic trends and factors that could affect the venture's business positively or negatively. assess the environmental profile of the industry. Consider energy requirements, supply chain factors, waste generation, and recycling capabilities. Outline any new green technologies or trends that may have an impact on this opportunity. V. The product(s) or service(s). (The most important part in your TMA) Describe in appropriate detail each product or service to be sold. Outline the primary use/mar for the product/service and identify any secondary applications. Articulate how you will solve a problem, relieve pain, or provide a benefit or needed service. Describe the service or product delivery system. Highlight any unique features of the product or service and how these will create or add significant value; also, identify any differences between what is currently on the market and what you will offer that will account for your market penetration. Be sure to describe how value will be added to the customer. Include a description of any possible drawbacks (including problems with obsolescence) of the product or service. Define the present state of development of the product or service and how much time and money will be required to fully develop, test, and introduce the product or service. Provide a summary of the functional specifications and photographs, if available, of the product. Discuss any head start you might have that would enable you to achieve a favored or entrenched position in the industry. Describe any features of the product or service that give it an unfair advantage over the competition. Discuss any opportunities for the expansion of the product line or the development of related products or services. (Emphasize opportunities and explain how you will take advantage of them