TheAbel Gin Co .business located in Launceston Tasmania in Australia chosen from the'Buy Something Tasmanian'website(https://buysomethingtasmanian.com.au/)will be your focal Case for CSA (also for the APs and CSB). Using knowledge of marketing theory, and research into your chosen Case, the purpose of this task is to demonstrate your understanding of factors impacting development of a marketing strategy, the need for market segmentation, and development of a clear value proposition. NOTE:Case research conducted usingONLYpublicly available sources (e.g., websites, trade journals, industry reports, magazine articles, blogs, reviews, personal observation). That is, the focal business (Case)MUST NOTbe approached or contacted for information or assistance. Specifically, you should use the following structure and content to submit CSA: Introduce the marketing concepts that will be addressed in CSA (namely analysis of the marketing environment, segmentation and positioning), and introduce your focal Case. Introduction should be no more than 12 a page. Use cited marketing theory to discuss the purpose and process of scanning and monitoring the marketing environment. Using insights from your Case research, apply Case data to theory to highlight and discuss specific Macro and Micro Environmental trends currently impacting the marketing strategies of your chosen Case. Use cited marketing theory to discuss the purpose and process of market segmentation to define a target market. Using insights from your Case research, apply Case data to theory and construct a 'profile' of who you perceive to be the focal Case's target market. Use cited marketing theory to discuss the importance of communicating a clear value proposition to obtain a market position. Using insights from your Case research, apply Case data to this theory to discuss the chosen Case's value proposition and perceptual positioning in the market. To conclude, present your thoughts on whether the current target market and value proposition remain relevant in the current marketing environment. Use Harvard referencing style Here are the links about the company websites: a. https://downginlane.com.au/the-story-behind-abel-gin-co/ b. https://abelgin.com.au/pages/stockists c. https://www.gintonica.com.au/distillery-location/abel-gin-co/ d. https://www.examiner.com.au/story/5170362/change-coming-for-tasmanian-wine-industry/ e. https://hatch.macleay.net/the-australian-women-rising-from-mothers-ruin