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Theand socialelements capture brand or organizational participation by consumers, beyond merely buying the firms' offerings.O a . BehaviouralO b . Sructural O c . Cognitive

Theand socialelements capture brand or organizational participation by consumers, beyond merely buying the firms' offerings.O a

.

BehaviouralO b

.

Sructural O c

.

Cognitive O d

.

Affective

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