Then you will need to identify the key competitive/differentiating areas where Saleforce.com competes with traditional CRM vendors). 4. How was Salesforce.com able to sustain its market leadership in the on-demand CRM market vis-a-vis both large players and new entrants for more than a decade? More references on the Blue Ocean Strategy: Chan Kim, W. and Mauborgne, R. (2005), Blue Ocean Strategy, Harvard Business School Press. (This book needs to be purchased and is only suggested as an optional reading) Kim, W. Chan and Renee Mauborgne (2002), "Charting Your Company's Future," Harvard Business Review, 80 (6), 76-83. (Also available for free downloading at Business Source Complete, via the UML library website)