There are a number of metrics used for calculating risk and returnconsider NPV (net present value) as a measure of returndo you agree with this method as a means of determining the value of a given project/investment?

Also, risk is often measured by standard deviation and betawhat value might either/both of those measures have in evaluating risk to a given investment/project?

Lastly, with regard to either risk or return, feel free to address other measures as generally used by the investment community?