there are a variety of sales promotions that marketers can choose from to meet specific marketing objectives. These promotional activities include: coupons, deals, premiums, contests, sweepstakes, samples, loyalty programs, point-of-purchase displays, rebates, and product placements. For the following products, determine what sales promotion would be best for the company to choose. Use the sales promotion table from this weeks lecture to help you make your choice:

- Samsung 55 UHD television - Bath & Body Works scented candle - Motts apple juice For each product, describe the promotion you selected in detail. Also, discuss why you chose that particular tool.

Here is an example of an answer for a different product (Folgers Coffee). One sales promotion tactic that could be used is product placement. Folgers already has strong brand awareness and high sales, so this would be a unique way to get out a positive message about Folgers in a noncommercial way. At holiday time, Folgers could place their product in made-for-television movies that have a feel-good family tone. (In actuality, Folgers does use product placement in Hallmark holiday movies!)