There are also two promotional activities that Keurig can offer to their buyers in >rder to increase their customer base. The rst promotional offer is a referral program. When a rsttime buyer goes onto Keurig's Web site to purchase KCups or a brewer, here would be a place to type in the name of the person who referred them. That referr >erson and the new Keurig B100 owner would then receive $25 in free KCups. The .econd promotional offer would be to utilize point of purchase sites in the OCS market