Answer all questions.

1

All documents should be typed in Microsoft Word. You should use a minimum of four scholarly resources, with at least one source from the Virtual Library.

The service marketing triangle or the Service triangle as it is commonly called, underlines the relationships between the various providers of services, and the customers who consume these services. As the name suggests, the service marketing triangle can also be used to market the service to consumers. The marketing completely depends on the interaction going on between the customer and the service provider. We will look at each of these interactions in detail, and also read on how to market to your customer based on the interaction. There are 6 main relationships in the Service triangle. And based on these relationships, there are three ways to apply marketing tactics. a) Company to Customers - One of the critical t... Diagnosing Failure Gaps in Service Quality: Implementing and evaluating service quality is a difficult task. In the hopes of better understanding how a firm can improve its overall service quality, the service quality process can be examined in terms of five gaps between expectations and perceptions on the part of management, employees, and customers.

Gap 1: The knowledge gap -the difference between what consumers do expect of a service and what management perceives that consumers expect.

Gap 2: The standards gap -the difference between what management perceives that consumers expect and the quality specifications set for service delivery.

Gap 3: The delivery gap -the difference between the quality specifications set for service delivery. The term of usefulness monetarily is characterized as the proportion among yield and info

(Mohanty, 1998). ;

Efficiency = Input/Output

From one perspective usefulness is identified with usage of assets, then again

efficiency is identified with the formation of significant worth. Subsequently great usefulness is

accomplished when movement of an association and assets in the item creation

process make an incentive for getting item. Usefulness can likewise be identified with misfortune, which

should be killed if efficiency increments. A typical slip-up is to relate

usefulness to the measure of administrations advertised. Hence a typical mix-up is to

imagine that the more items are made the greater efficiency increments.

Remember the way that usefulness is an overall idea and it can't be said to increment or lessening by making such correlations. Usefulness relies upon varieties

from contenders or different principles at one point of time or on changes over the long run.

As indicated by Misterik et.al. (1992), an increment in efficiency can be brought about by five

various connections of info and yield. Discuss them

2

A supermarket chain is interested in exploring the relationship between the sales of its store-brand canned vegetables (y), the amount spent on promotion of the vegetables in local newspapers (x1), and the amount of shelf space allocated to the brand (x2). One of the chain's supermarkets was randomly selected, and over a 20-week period x1 and x2 were varied, as reported in the table.

Fit the following model to the data: y=0+1x1+2x2+3x1x2+

Conduct an F-test to investigate the overall usefulness of this model. Use =.05. Test for the presence of interaction between advertising expenditures and shelf space. Use =.05. Explain what it means to say that advertising expenditures and shelf space interact. Explain how you could be misled by using a first-order model instead of an interaction model to explain how advertising expenditures and shelf space influence sales. Based on the type of data collected, comment on the assumption of independent errors.