There are four components of perception:Selective exposure, Selective attention, Selective

comprehension,andSelectiveretention.Matchthetypeofselectiveperceptionwiththe

statements below:

1.Consumers do not remember all the information they see, read, or hear.

2.Consumerspayattentiontomessagesthatareconsistentwiththeirattitudesand

beliefs and ignore messages that are inconsistent.

3.The ad said something about a warranty, but I am not sure if they said they had one

or did not have one.

4.The consumer interprets information so it is consistent with her attitudes or beliefs.

5.PeoplethoughtToro'sSnowPupwasatoyortoolightweighttodosnowblowing

even though it could do the job.

6.I watch programs on CTV but not on CBC.