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There are many potential segmentation variables, but these variables can be grouped into three basic categories. The categories include all of the following EXCEPT: A)
There are many potential segmentation variables, but these variables can be grouped into three basic categories. The categories include all of the following EXCEPT:
A) Why do customers make the decisions they do?
B) When do customers buy?
C) Who are the customers?
D) What have the customers done?
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