Question
We discussed various factors which influence consumer behaviour. These include - Individual Factors, Psychographics, Cultural factors, etc. When choosing a University, explain the type of
We discussed various factors which influence consumer behaviour. These include - Individual Factors, Psychographics, Cultural factors, etc. When choosing a University, explain the type of buying situation faced by the consumers and also discuss the factors which would influence consumer choice and briefly mention why?
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Marketing Channels
Authors: Rosenbloom
8th edition
9781133707578, 324316984, 1133707572, 978-0324316988
