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There are many ways a multinational corporation can enter a new foreign market. One of the most common ones is through licensing. 1. What particular

There are many ways a multinational corporation can enter a new foreign market. One of the most common ones is through licensing.

1. What particular advantages and disadvantages does this engagement present to marketers?

2. Does it make the job of local marketers easier, while the base country marketers have more challenges? Or, is it the other way around?

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