There are multiple forms of media objectives available to media planners and advertisers which can be used to guide media selection. For each of the media objectives listed below, describe what they are and how they can be used to monitor the effectiveness and outcomes of an advertising campaign.

Reach

Frequency

Opportunity to see

Ratings

TARPS/ Gross Rating Points

Cost Per Rating Point

Cost

Cost per thousand

Continuity

Continuous campaign

Pulsating schedule

Flighting (Dis-continuous)

Impressions (Gross)