Question
There are only two consumer behaviour theories being analysed by Coca-Cola, that of self-identity and culture dimension analysis. Discuss the subcultural categories that may influence
There are only two consumer behaviour theories being analysed by Coca-Cola, that of self-identity and culture dimension analysis. Discuss the subcultural categories that may influence consumer buying behaviour on the Coca-Cola carbonated soft drink
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Electronic Commerce
Authors: Gary Schneider
9th edition
538469242, 978-0538469241
