Question
There are pros and cons to media company consolidation. Please defend the con. Why is consolidation bad for all four customer groups --employees,consumers/viewers/listeners,stockholders,advertisers? Please provide
There are pros and cons to media company consolidation. Please defend the con.
Why is consolidation bad for all four customer groups --employees,consumers/viewers/listeners,stockholders,advertisers? Please provide reasons forALL Four (4)customer groups.
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Marketing The Core
Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius
5th edition
9780077517083, 78028922, 77517083, 978-0078028922
