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There are three (3) methods to enter the marketplace - Buying an existing business, Buying into a franchise operation, and Starting a business from scratch.

There are three (3) methods to enter the marketplace - Buying an existing business, Buying into a franchise operation, and Starting a business from scratch. Which strategy will a Pineapple leather jacket brand choose to enter the marketplace? Why? What about the other two (2) options? Explain.

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