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There are2 scenarios or research activities which you need to conduct. Scenario 1 Using media of your choice media A small craft brewery is looking

There are2 scenarios or research activities which you need to conduct.

Scenario 1 Using media of your choice media

A small craft brewery is looking at marketinga competitivenew craft beer. It is deciding to target market the beer to a male/female crowd. Creat snapshot with the following data

base: 18+ male female

sector:alcohol

topic: beer consumed personally

period: 2019

Generate the snapshotand export your results to excel. Using the Excel feature, chart the top 10 products including sample size data.

Scenario 2 Using another media of your choice

Using thesame target age group target creat similar snapshot for the cities of Montreal, Toronto and Vancouver.

Writ synopsis of your findings. Is there a differenceof beerpreference between cities for this target group? What type of beer should this brewery produce to be competitive?

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