Question
There are2 scenarios or research activities which you need to conduct. Scenario 1 Using media of your choice media A small craft brewery is looking
There are2 scenarios or research activities which you need to conduct.
Scenario 1 Using media of your choice media
A small craft brewery is looking at marketinga competitivenew craft beer. It is deciding to target market the beer to a male/female crowd. Creat snapshot with the following data
base: 18+ male female
sector:alcohol
topic: beer consumed personally
period: 2019
Generate the snapshotand export your results to excel. Using the Excel feature, chart the top 10 products including sample size data.
Scenario 2 Using another media of your choice
Using thesame target age group target creat similar snapshot for the cities of Montreal, Toronto and Vancouver.
Writ synopsis of your findings. Is there a differenceof beerpreference between cities for this target group? What type of beer should this brewery produce to be competitive?
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