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There is a need for every business in the international marketplace to understand the prevailing culture in the countries that they are doing business in
There is a need for every business in the international marketplace to understand the prevailing culture in the countries that they are doing business in This is known as
crosscultural literacy.
branding a business.
a global village.
globalization.
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Cost Management A Strategic Emphasis
Authors: Edward Blocher, David F. Stout, Paul Juras, Steven Smith
8th Edition
1259917029, 978-1259917028
