There's no denying that we now live in a politically polarized society. And as our population ages, the transfer of power from the more conservative baby boomers to more liberal younger cohorts like millennials and Generation Z has begun. With that transfer is the call on brands and culture creators to create inclusive societies that positively impact people and our planet.

Please read the Forbes article https://www.forbes.com/sites/sarahlandrum/2017/03/17/millennials-driving-brands-to-practice-socially-responsible-marketing/?sh=5c15b3634990

This is not meant to be a political discussion, but really think about this. Is it the role and responsibility of brands to be a force for good? Why or why not? Share any examples that you have seen. Please list at least three reasons why you feel the way that you do, and thoroughly explain your point of view.