They showcased their footwear in the kind of environment usually reserved for high-end brands and created a made-up, Italian-sounding brand name "Palessi". Even though it was a prank that they used for promotion purposes, the demonstration from Payless/Palessi provides us with a really interesting example that showcases the way we perceive products. Time for some personal reflection and a way to show you how marketing is all about us. Think about a product you have purchased in the past that may be perceived as a luxury item. What problem were you trying to solve, or benefit were you trying to achieve? What did you actually purchase? And what benefits/services were offered with it? Thinking back to the purchase, were you satisfied or not, and why?