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Think about the following products: packaged flour, swimsuits, textbooks, and automobiles. For each of these products, describe how a company would need to adapt marketing
Think about the following products: packaged flour, swimsuits, textbooks, and automobiles. For each of these products, describe how a company would need to adapt marketing to suit conditions in China, Germany and Saudi Arabia. In particular, think about the nature of the product, its pricing, distribution and marketing communications (advertising and promotional activities) associated with it.
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