Question
Think of a product or brand that you are familiar with that caters to a niche market. Describe the shared characteristics of consumers in that
Think of a product or brand that you are familiar with that caters to a niche market. Describe the shared characteristics of consumers in that market, in terms of the four main bases of segmentation: geography, demographics, psychographics, and behaviour.
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Business research methods
Authors: William G Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griff
8th Edition
978-032432062, 0324320620, 1439080674, 978-1439080672
