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Think of a product to buy. Identify the product and discuss which of the 4 Ps (product, price, place, promotion) of the marketing mix most
- Think of a product to buy. Identify the product and discuss which of the 4 "Ps" (product, price, place, promotion) of the marketing mix most impacts the choice.
- Do you think one of the "Ps" within the marketing mix (product, price, place, promotion) is more important than the others? Why?
- Nike does a great job of focusing on evoking emotion without even showing us a picture of a shoe. What is another brand that you enjoy to use because of the emotional connection or the experience you have when purchasing it? Explain.
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Product Nike Air Jordan sneakers In the case of Nike Air Jordan sneakers the product itself is the k...
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Business Communication Process and Product
Authors: Mary Ellen Guffey
6th Edition
324578679, 9780324578683, 9780324542905, 176721258, 9780324578676, 324542909, 9780176721251, 978-0324542905
