Question
Think of an ad campaign that has had an effect on you, or one that particularly spoke to you. This does not have to be
Think of an ad campaign that has had an effect on you, or one that particularly spoke to you. This does not have to be a recent ad campaign, but from any point in your life. Answer the following questions:
- Which ad campaign comes to mind?
- What type of impact did this have on you? It could be positive or negative.
- Why do you think this ad campaign had this type of effect?
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Essentials of Marketing Research
Authors: Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau
2nd edition
73404829, 978-0073404820
