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Think of two brands that are probably targeting you as part of their primary target market segment. For each of the two brands, define the
- Think of two brands that are probably targeting you as part of their primary target market segment. For each of the two brands, define the market segment characteristics using at least three different segmentation bases identified in this unit.
- Imagine you are looking for an internship. How would you position yourself against the competition? What two attributes would you use to differentiate yourself? Prepare a brand positioning statement featuring you as the brand.
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