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Thinking about the Kiss Baking Company Ltd . , which would NOT have been a likely reason why they extended their horizontal scope? a .
Thinking about the Kiss Baking Company Ltd which would NOT have been a likely reason why they extended their horizontal scope?
a Their main product, bread, was at a mature stage of the product development life cycle
b They needed to find ways to appeal to a broader target market
c They needed to find ways to reduce their ingredient costs
d They would have been responding to a change driver by developing healthier options
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