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Thirst, a beverage manufacturer, markets its products using the same strategy worldwide. However, the ethnicity contained in their ads and the music used in jingles
Thirst, a beverage manufacturer, markets its products using the same strategy worldwide. However, the ethnicity contained in their ads and the music used in jingles change according to the place. This
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Exploring Management
Authors: John R. Schermerhorn, Daniel G. Bachrach
5th edition
978-1119117742, 1119140293, 1119117747, 9781119140290, 978-1119231936
