This ACTUAL set of data [click here to download] was collected from residents in the Tri-State. The data provides top-two box data on 6 local universities (including NKU) across 9 dimensions. Many of these could be used to generate useful perceptual maps, but for the the purpose of this paper, focus on the overall value and prestige dimensions.

Instructions:

Your assignment is to create a perceptual map using all 6 universities in the data that compares overall value and prestige.

Then in one page or less, explain your findings from a positioning perspective. Be sure to include one specific suggestion as to how NKU could use the data strategically to improve their position in the region. As with the first paper, assume you are presenting it to the Vice President of Marketing at NKU.

Formatting rules: single-spaced, 12 point font, 1 inch margins or less.

Hint: When you create your perceptual map, do not use Excel (Excel is for exact data). All of the perceptual maps that you in this module saw were made with PowerPoint.

Q9 - Please rate Northern Kentucky University in the section below. # Question 5 6-Excellent 1 Quality of faculty 24.07% 20.06% 3 Overall value 26.65% 23.50% 4 Prestige 18.34% 14.33% 5 Personal attention to students 24.64% 17.19% 6 Athletic program 18.05% 17.19% 7 Quality of on campus social life 22.06% 16.91% 8 Attractiveness of campus 22.92% 18.91% 9 Security/safety of campus 27.51% 18.34% Q58 - Please rate Miami University in the section below. # Question 5 6-Excellent 1 Quality of faculty 27.62% 24.42% 3 Overall value 23.26% 15.70% 4 Prestige 28.49% 22.97% 5 Personal attention to students 23.84% 16.57% 6 Athletic program 17.73% 16.86% 7 Quality of on campus social life 27.91% 19.19% 8 Attractiveness of campus 25.87% 30.23% 9 Security/safety of campus 27.03% 17.73% Q59 - Please rate Eastern Kentucky University in the section below. # Question 5 6-Excellent 1 Quality of faculty 21.83% 9.52% 3 Overall value 21.03% 10.32% 4 Prestige 15.87% 8.33% 5 Personal attention to students 22.22% 8.73% 6 Athletic program 16.27% 7.54% 7 Quality of on campus social life 19.44% 8.33% 8 Attractiveness of campus 23.41% 7.54% 9 Security/safety of campus 23.02% 10.71% Q60 - Please rate the University of Cincinnati in the section below. # Question 5 6-Excellent 1 Quality of faculty 33.00% 25.62% 3 Overall value 29.80% 26.60% 4 Prestige 27.59% 21.67% 5 Personal attention to students 24.38% 19.95% 6 Athletic program 30.30% 32.27% 7 Quality of on campus social life 34.48% 21.92% 8 Attractiveness of campus 25.62% 22.66% 9 Security/safety of campus 21.67% 19.46% Q61 - Please rate the University of Kentucky in the section below. # Question 5 6-Excellent 1 Quality of faculty 23.94% 28.73% 3 Overall value 23.94% 25.07% 4 Prestige 25.92% 30.70% 5 Personal attention to students 21.97% 23.10% 6 Athletic program 28.45% 42.54% 7 Quality of on campus social life 29.30% 25.63% 8 Attractiveness of campus 26.76% 28.17% 9 Security/safety of campus 21.97% 24.23% Q62 - Please rate the University of Louisville in the section below. # Question 5 6-Excellent 1 Quality of faculty 30.77% 15.38% 3 Overall value 25.87% 13.99% 4 Prestige 23.43% 14.69% 5 Personal attention to students 19.23% 12.59% 6 Athletic program 26.22% 23.08% 7 Quality of on campus social life 24.13% 14.34% 8 Attractiveness of campus 26.22% 13.99% 9 Security/safety of campus 22.03% 13.99%